JUNK MAIL!
Applying
and Analyzing Propaganda and Advertising Strategies and Techniques
2nd
Quarter Book Project
Due:
Friday, December 13th
Please note!! You need your composition notes (pages 90 and 91) in order to complete this project!! Reminder, the book project is not accepted for late credit.
Directions: Create a piece
of “junk mail” using a minimum of 8 propaganda/advertising strategies to persuade
someone to read the book you’ve finished.
Write a paper listing the strategies you used and analyze how those
strategies work to persuade your audience.
Requirements
for Junk Mail and Envelope:
1.
Create a piece of
junk mail that can fit into a traditional business sized envelope or a larger
envelope. The “mail” can be a letter or
a flyer.
2.
Include the title
of the book (properly capitalized, underlined or in italics) and the
author. This may appear several times
since repetition is a strategy!
3.
Include a summary
of your book that discusses the plot
(no spoiler alerts, unless you think it will sell), main character analysis, and reasons
why someone should read this book.
4.
Promote the
reasons why someone should read the book by using at least 5 advertising and/or propaganda strategies/techniques that
are stapled to pages 90 and 91 of your comp book. You will need to take your comp book home
when you work on the project.
5.
Create an
envelope (or use an existing envelope) for your letter/flyer. On the envelope, use at least 3 advertising/propaganda strategies that will get someone
to open the envelope and not toss it to the shredder! Your first/last name and
period needs to be on the envelope too.
6.
All written
portions must be typed. Please edit your
work… you wouldn’t want your mail going to thousands of homes with spelling
errors, homophone errors, and other type-o’s.
Requirements
for Propaganda Analysis:
1.
On a separate
sheet, list the propaganda/advertising strategies you used in your letter AND
on the envelope. Next to each strategy
or technique, explain how the strategy is intended to work to persuade someone
to read your book.
Example:
Membership Card – I
created a membership card to my author’s book club with the recipient’s name
already on the card. When the person
opens the envelope, the membership card is the first thing he or she will
see. This advertising strategy makes
people feel like they are already members or already belong, and gives them an
idea of what it would be like to have the personalized card.
2.
Follow the
example for all 8 (or more) strategies, including the envelope strategies.
3.
Typed, double
spaced, 12 point font. First and last
name and class period in upper right corner.
Fold analysis paper and put INSIDE envelope.
